A record that cannot be read or understood has no value and might as well not exist.
Use Proper Grammar
All records should be composed so they conform to grammatical convention which should be consistent throughout.
Use Appropriate Language
It is best to avoid buzzwords, cliques and slang as these are prone to change with time and are often not understood outside a particular locality.
Record Review
It is always good practice to have any record reviewed by a second person as this can often highlight any ambiguities.